With IFA kicking off this week TCL is making news with the TCL PLEX smartphone. The company is touting its “display expertise” with TCL NXTVISION a proprietary advanced display optimization and camera technology. The company says this technology will bring “enriched color, clarity and contrast enhancement in real-time” and give you an elevated camera experience.
The TCL PLEX is embracing the company’s new philosophy of “Display Greatness.” TCL says the PLEX “best-in-class imaging standards with an industry-leading camera with super low-light sensor and super wide-angle lens, as well as a fluid, intuitive interface to ensure efficient interaction between you and your smartphones at all times.”
“TCL’s legacy in display technology is second to none. We are the No. 1 TV brand in China and No. 2 TV brand globally. With the launch of the TCL PLEX, we not only want to bring our display know-how to more consumers and deliver on the key smartphone experiences – display, camera, user interface, and design.
We also want to open doors to a whole new future by introducing an ecosystem of smart devices that help our consumers lead more connected lives,” said Peter Lee, General Manager, Global Sales, and Marketing at TCL Communication. “The TCL PLEX is the first of a new range of devices we will be releasing from next year, including our 5G products and devices with foldable displays.”TCL
TCL says NXTVISION intensifies the display with a 6-axis color enhancement for radiant images. The TCL PLEX edges are honed with “2D edge enhancement” for a sharp picture and visual contrast. With an SDR to HDR real-time conversion feature, the TCL PLEX offers an “HDR-like video enhancement with increased contrast, amplified color, brighter highlights, and darker shadows.”
TCL is also thinking about its user’s vision and eyes by building in what they call “Adaptive Tone.” Adaptive Tone includes reading mode as well as eye comfort mode which adapts the display brightness and adjusts the color temperature to reduce eye strain. The display on the TCL PLEX is 6.53″ with a 90-percent screen-to-body ratio and a “discreet” front-facing camera.
The TCL PLEX will be equipped with a Qualcomm Snapdragon processor bringing you the latest in processing power. The camera setup on the back consists of three sensors. They include a 48MP ultra high-res Sony sensor with 4k recording function and a separate dedicated video camera with a 2MP 2.9μm big pixel low-light sensor, presumably to bring you the best in low-light performance.
A 16MP 123° super wide-angle camera allows users to capture four times the content in a single shot so they can pack more details into their images in any environment. For those who prefer to slow things down, the TCL PLEX has a flagship-level slow-motion feature capable of shooting 960fps super slow-motion HD videos, even in nighttime conditions.
Smart video recording detects and tracks moving subjects, automatically zooming and stabilizing the capture to keep your subject sharp at all times. What’s more, you can also stay on top of your selfie game with brighter shots on the 24MP front camera made possible by a 4-in-1 big pixel technology that combines four pixels into one during image capture.TCL
The TCL PLEX will have its own skin over Android called TCL UI, which may or may not set well with some. They’ve included some customization with “Smart Panel” which adapts to your navigation habits. The PLEX also supports Qualcomm’s Quick Charge allowing you to charge your phone to half in about 32-minutes. You can also control your TCL smartTV with your TCL PLEX, something others already do such as Samsung and LG.
The TCL PLEX will be available in Obsidian Black and Opal White in Q4 2019 starting with select markets in Europe at a recommended retail price of €329 (pricing varies with local VAT). No word on North American availability but we’re hoping it will come to the US at some point.
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