Chick-fil-A has been on a tear over the past few years with amazing growth and sales throughout the company. The chicken restaurant has one of the most popular, if not the most popular, chicken sandwiches out there. The company is very rigid and precise in its business practices, which some say has attributed to the company’s successful growth. Now, the company is rolling out a new feature in its mobile app called Dine-In Mobile.
Chick-fil-A Dine-In Mobile will allow users to order their meals from their table and skip the line. The company has been testing the new feature in select markets, including here in Iowa, and it has been doing really well. Customers who plan on eating in can simply walk into the restaurant, find an open table with a number on it, and open the mobile app.
When the customer opens the app at their table, they can simply tap their phone on the table number and start their order. You can literally order everything from your table as well as pay for the transaction. Once you’ve completed and paid for your order using Chick-Fil-A Dine-In Mobile Ordering, your order will show up on the restaurant’s preparation screens and they will fill it.
Once your order is ready, a Chick-Fil-A employee will bring your meal out to your table, and you’re done. It’s actually a really great idea. We spoke to a local operator who said the idea was to get families situated faster and ease the burden of standing in line and ordering their meal.
Dine-In Mobile is launching now across all Chick-Fil A locations in the United States. This seems like another home run for the chicken chain as they also are well known for their customer service and speed of service.
What do you think of Chick-Fil-A’s new feature in its mobile app? Is this something you would use? Let us know in the comments below or on Twitter, or Facebook. You can also comment on our MeWe page by joining the MeWe social network.