In a very early press release, SiriusXM and Google have announced the availability of SiriusXM on some Google Assistant-enabled devices. The SiriusXM lineup features Howard Stern (of course), hundreds of commercial-free music channels, plus news, comedy, talk, live sports and more – to tens of millions of homes across the country.
With the Google Assistant, SiriusXM subscribers will be able to use their voice to navigate through a wide array of music and talk programming in a natural, conversational way. Subscribers will be able to simply ask the Google Assistant to play a channel by saying, for example, “Hey Google, play The Beatles Channel on SiriusXM.”
Music lovers will be able to use the Google Assistant to listen to hundreds of commercial-free music channels. This includes exclusive artist-based channels like Tom Petty Radio, Eminem’s Shade 45, The Garth Channel, and LL COOL J’s Rock the Bells Radio, plus more than 100 recently added SiriusXM Xtra channels that deliver music for every mood and occasion.
Subscribers can also get Howard Stern’s two exclusive SiriusXM channels and a host of other channels carrying spoken word programming from the worlds of sports, entertainment, news, lifestyle, and comedy. This includes SiriusXM channels from popular brands like Netflix, Barstool Sports and The TODAY Show, one-of-a-kind personalities such as Jenny McCarthy, Kevin Hart, Andy Cohen, Joel Osteen and Chris “Mad Dog’” Russo, enlightening and instructive channels such as Doctor Radio Powered by NYU Langone Health, and much more. For more on all that SiriusXM offers go to SiriusXM.com.
Later this year, subscribers with a Nest Hub or Nest Hub Max will be able to watch SiriusXM’s video, giving them access to a selection of video clips curated specifically for the Google Assistant that will allow them to see exclusive in-studio performances, interviews and other entertaining moments on the platform.
“The Google Assistant and Google Nest’s portfolio of connected home devices, including the Google Home and Nest Hub, utilize intuitive voice recognition technology that make them a great way for subscribers to experience SiriusXM’s compelling and exclusive content in the home,” said Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations. “We are excited to add Google Nest and Google Home devices to the roster of in-home listening options for our subscribers with streaming access, which now number more than 30 million. Teaming up with Google to deliver great deals on our unparalleled bundle of programming and Google’s outstanding products is a win-win for consumers this holiday season.”
Both companies expect to introduce a combination of offers to consumers. With any purchase of a Google Nest or Google Home device, eligible customers will be able to get three months of SiriusXM programming free. Eligible customers who already own a Google Nest or Google Home device are expected to be offered three months of SiriusXM free with the purchase of All Access or Premier Streaming subscription. SiriusXM also plans to offer SiriusXM Select, All Access and SiriusXM Premier Streaming subscriptions at promotional rates that will be bundled with a Google Nest Hub. Each such consumer offer will be governed by their Offer Details and the related terms and conditions.