A new report says DHL is now the most imitated brand in phishing attempts

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Check Point Research, the Threat Intelligence arm of Check Point Software Technologies Ltd, has published its new brand phishing report for Q4 2021. The report highlights the brands that criminals most frequently imitated in their attempts to steal individuals’ personal information or payment credentials during October, November, and December. DHL took the number one spot in Q4, replacing Microsoft as the brand most targeted by cybercriminals in phishing scams.

Estimated reading time: 4 minutes

Twenty-three percent of all brand phishing attempts were related to DHL, up from just 9% in Q3, as threat actors sought to take advantage of vulnerable online consumers during the always busy Christmas season. Microsoft, which again led the rankings in Q3 by accounting for 29% of all phishing attempts, only accounted for 20% of phishing scams in Q4.

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FedEx also appeared in the top ten list for the first time in Q4 2021, no doubt the result of threat actors trying to target vulnerable online shoppers in the run-up to the festive season as the pandemic remained a key concern.

The Check Point Q4 report reinforces an emerging trend from Q3, with social media seeming to solidify its position among the top three sectors imitated in phishing attempts. While Facebook has dropped out of the top ten brands most likely to be imitated, WhatsApp has moved from 6th position to 3rd, now accounting for 11% of all phishing attempts. LinkedIn has moved from 8th position to 5th, accounting for 8% of all phishing-related attacks.

phishing attacks emails DHL

“It’s important to remember that cybercriminals are opportunists first and foremost. In their attempts to steal peoples’ personal data or deploy malware onto a user’s machine, criminal groups will often take advantage of consumer trends by imitating popular brands,” said Omer Dembinsky, Data Research Group Manager at Check Point Software. “This quarter, for the first time, we’ve seen global logistics company DHL top the rankings as the most likely brand to be imitated, presumably to capitalize on the soaring number of new and potentially vulnerable online shoppers during the year’s busiest retail period. Older users in particular, who are less likely to be as technologically savvy as younger generations, will be shopping online for the first time and might not know what to look for when it comes to things like delivery confirmation emails or tracking updates.”

Omer continued, “Q4 has also confirmed what many of us were expecting. That social media would continue to be heavily targeted by bad actors looking to take advantage of those leaning more heavily on channels like WhatsApp, Facebook and LinkedIn as a result of remote working and other fallouts from the pandemic. Unfortunately, there’s only so much brands like DHL, Microsoft and WhatsApp – which represent the top 3 most imitated brands in Q4 – can do to combat phishing attempts. It’s all too easy for the human element to overlook things like misspelt domains, typos, incorrect dates or other suspicious details, and that’s what opens the door to further damage. We’d urge all users to be very mindful of these details when dealing with the likes of DHL in the coming months.”

In a brand phishing attack, criminals try to imitate the official website of a well-known brand by using a similar domain name or URL and web-page design to the genuine site. The link to the fake website can be sent to targeted individuals by email or text message, a user can be redirected during web browsing, or it may be triggered from a fraudulent mobile application. The fake website often contains a form intended to steal users’ credentials, payment details or other personal information.

Check Point Research

Top Ten Most Imitated Brands

phishing security scam facebook
  1. DHL (related to 23% of all phishing attacks globally)
  2. Microsoft (20%)
  3. WhatsApp (11%)
  4. Google (10%)
  5. LinkedIn (8%)
  6. Amazon (4%)
  7. FedEx (3%)
  8. Roblox (3%)
  9. Paypal (2%)
  10. Apple (2%)

It’s always important to read and check your emails carefully before opening any links or responding to any requests.

What do you think of DHL topping the list? Please share your thoughts on any of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.

Last Updated on January 17, 2022.

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