Microsoft wants to use their popular Xbox Live platform as well as Skype and MSN to run political ads targeted at their users based on the data collected from those services. The Washington Post is reporting that Microsoft was handing out promo materials at CPAC that outlined and presented the idea. There’s no question that there’s money to be had in political advertising, on both sides of the aisle, and the political season is upon us.
The question here is, what will users think of this? How many gamers out there truly care about politics and want to see this material cluttering their services. The other matter is Microsoft using personal data to target the ads. Of course you probably agreed to let them do this when you ticked the user agreement, you know, the one we all say we read but don’t. But even so, I certainly don’t mind ads where they’re supposed to be. But being a person who doesn’t enjoy politics I probably wouldn’t like seeing these things on my screen.
Some may wonder why Microsoft would want to target gamers, often times the view of gamers is that young teen kid at home with posters of WoW on the walls. But there are probably more adult males playing games than kids, probably due to them being able to afford the high cost of gaming. These are the people Microsoft is after. Whatever happens, there’s little we can do to stop Microsoft if they choose to target political ads at users. That little user agreement is hard to overcome. What do you think about Microsoft’s plan? Do you care to see political ads in your content? Do you actually read the user agreements or skip over them (as most of probably do)? Let us know in the comments below or on Google+, Twitter and Facebook.
Source: The Washington Post