You don’t necessarily think of game companies having a conscience, but Zuul Labs is looking to buck that trend. Zuul Labs is in the middle of a Kickstarter campaign for their new puzzle/adventure game: Tall Tails. Tall Tails is different from most other games and apps in that a portion of their proceeds from the game will be donated to help rescue dogs in need. Zuul certainly isn’t the first company to do something like this, but it’s definitely rare and refreshing to see. Read on to learn a little bit more about the team and their game.
From their Kickstarter:
The inspiration for Tall Tails and its characters comes from our founders’ involvement in dog rescue. They wanted to create a new mobile game suitable for all ages to enjoy that would also incorporate their passion for these pets in need. It’s through the success of this game that ZUUL Labs will continue to support and promote responsible pet ownership and animal rescue.
We talked a little bit about Zuul Labs and their Kickstarter campaign on Episode 3 of the Techaeris Aercast a few weeks ago. As we mentioned then, Zuul’s team is comprised of industry veterans from companies such as Blizzard, Konami, Nickolodeon, The History Channel, Travel Channel and Discovery Channel. If that’s not impressive enough, they’ve also worked on projects such as World of Warcraft: Burning Crusade, Batman: The Dark Knight, The Incredibles, Silent Hill: The Homecoming, The Golden Compass, Coraline, Ben10: Alien Force: Vilgax Attacks, Square Enix’s Sleeping Dogs, and many more.
The Zuul team is creating a bold and vibrant world for their puppy characters. The design and animation is colorful and full of life. Some might look and see a kid’s game, but Zuul Labs has something else in mind. Tall Tails looks to be a game that will be easy to pick up, but difficult to master. Each round simply requires you to get from the beginning to the end before your ink well (moves meter) runs out. Trace your path and then watch your dog happily trot through the course you’ve laid out. There will be obstacles and monsters trying to prevent you from completing your task, but there are powerups and combos to make your job easier.
Tall Tails is still early on in development. The team have funded several months of development on their own, but have turned to Kickstarter in hopes of getting the rest of their funding. So far they’ve raised just under $57,000 of their $150,000 goal with 12 days left in their funding period.
What do you think of what Zuul Labs is doing? Want to hear more about their team and the development of Tall Tails? I’m hoping to set up a Google+ Hangout on Air with Rachel Valentine, Community Manager of Zuul Labs. If you’ve got any questions for Rachel, or the Zuul Labs team let us know in the comments section below, or on Google+, Facebook, or Twitter.
Give Tall Tails a look, and throw them a few bucks if you appreciate what they’re doing! You can check out their Kickstarter video below, and donate via their Kickstarter page.