I don’t know how to feel about the news that the iPad is now the favorite brand of kids. It moved up a couple points and, in second place on the list, is Hershey’s delicious milk chocolate and then in third is the iconic Oreo. iPod is at number 19 and iPhone isn’t too far behind either, sitting at a cool number 23. The Apple brand is just two places behind that.
The study was conducted by Smarty Pants: Youth and Family Experts and, from their website:
In addition to groundbreaking custom research, Smarty Pants conducts Young Love each year. This syndicated study of kid and parent brand affinity is a must-have for youth and family marketers. We’re currently fielding the 6th wave of the study and will soon be focusing on analysis and insights.
Smarty Pants is a marketing research firm that specializes in child and mother markets but does focus on all ages as well. They even have trademarked catch phrases for rankings of brands called Kidfinity and Momfinity. The company classifies kid as ages 6-8 so that is the age range we are talking about here with this list. Some of their clients include Microsoft, Nintendo and Activision, however, none of them managed to get four of their brands on that list like Apple did. The Xbox is at number 10 and the Wii at 16, but holy moley.
I’m guessing Apple might be pretty tickled about this outcome. Despite your feelings about kids using tech in schools or otherwise, I think you have to admit that what Apple has achieved is truly impressive. From the list of top brands:
“I love my iPad! I can do whatever I want with it. I can play lots of games and
I’ll betcha there are a whole slew of kids that’ll give you a printable quote about how much they love their iPad.
Here’s the list of Kid’s Top 50 Brands or watch the YouTube video below.
What do you think about Apple’s high ranking brand among kids? Does it concern you that so many kids are already using tech, or do you embrace it? Do you think introducing technology at an early age is a good a way for kids to learn valuable technological skills for real world applications? Let us know what you make of this new research in the comments below.Source: Smarty Pants