iPhone Snags 82% Of Mobile Podcast Listeners

Android / iOS / Mobile

According to Wikipedia, a podcast is “…a digital medium that consists of an episodic series of audio or digital radio, subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from “broadcast” and “pod” from the success of the iPod, as audio podcasts are often listened to on portable media players.”

It is only fitting that the podcast owes part of its name to the Apple iPod, precursor to the iPhone.

A recent survey by Clammr suggests that despite have a slightly smaller user base, iOS, and iPhone in particular, is thrashing Android in the area of mobile podcast listening. Based on a sample of RawVoice clients from March 2014-March 2015, 66% of people who listen to podcasts listen to them on a tablet or smartphone. Of those 66%, 82% are listening on an iPhone, 16% on Android devices, and 2% on “other.”

clammr-future-of-podcasting-2015-13-638The numbers actually make sense. One major thing that Apple has going for it is the iTunes base for podcasts. An area where Android is lacking is the push that iTunes offers for podcasts. iTunes makes it easy for the podcaster to advertise, and easy for the listener to subscribe. Other numbers in the Clammr report show that of the 82% listening on an iPhone, 78% are doing so while using the Apple Podcasts App. A search in the App Store for “podcast” brings the Apple app front and center to the users view, leaving third party apps to fight it out for second place.

This isn’t to say that there are no quality podcast apps on Android, as a search for ‘podcast’ in the Play Store brought up a couple dozen apps. However until Google sees a way to monetize podcast data, I have a feeling that they won’t do much of a push for podcasts. A quick search in Play Music only brought up a handful of actual podcasts.

Do you have a favorite podcast or podcast app? Would you like to see a semi-regular Techaeris podcast? Let us know in the comments or on your favorite social media site!

  Source: Clammr  Via: 9to5Mac

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