Fine Bros. REACT to YouTubers Reactions

Fine Bros

If you blinked a little too fast this week you might have missed the squall that was taking place over on YouTube. The Fine Bros. enthusiastically announced a new initiative that would not only help other YouTubers make reaction videos but probably make them more money and give them more control. This of course didn’t sit very well with the YouTube community and the pitchforks were out in force. The situation got so intense that even a lawyer volunteered his time to battle the Fine Bros. in court over their trademarking of “reaction videos” and “REACT.” Now, just a few short days later, The Fine Bros. have removed the initial video announcement, which had way more down votes than up votes, and have had a change of plan.

We realize we built a system that could easily be used for wrong. We are fixing that. The reality that trademarks like these could be used to theoretically give companies (including ours) the power to police and control online video is a valid concern, and though we can assert our intentions are pure, there’s no way to prove them.

The concerns people have about React World are understandable, and that people see a link between that and our past video takedowns, but those were mistakes from an earlier time. It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward.

The Fine Bros. are promising the community that they will rescind all “React” trademark applications as well as, release all past Content ID claims and discontinue the React World program. This is truly an interesting turn of events and one that should make most YouTubers very happy. Although I suspect this will not be the last time something like this is attempted and it will be interesting to see where YouTube digital content trademarking and content claiming goes from here.

What do you think of The Fine Bros. pulling back from their original stance? Let us know in the comments below or on Google+, Facebook and Twitter.

  Source: Medium
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