July 4th is right around the corner. If there’s one thing you think about on the 4th, well, it’s probably fireworks…but if there’s a second thing? Maybe BBQ…but definitely somewhere in the top three? Beer! Bottled beer is good, but beer fresh from the tap is almost always better. Unfortunately, most people don’t have the necessary hardware in their homes to pour their own draft beer. SYNEK hopes to put fresh cold draft beer where you’ve always wanted it: On your kitchen counter. Keep reading to learn more about the SYNEK system.
You might be asking yourself, what exactly is a SYNEK?
SYNEK™ gives you access to any beer ever created, fresh from your kitchen counter. It is the first ever crowdsourced beer dispenser that dispenses beer from cartridges that are specially designed for beer. Unlike cans/bottles, our cartridges can be filled using a simple adapter—giving access to unlimited variety. Plus, our dispenser is pressurized and self-refrigerated, extending shelf-life well past growlers. SYNEK™ has the convenience of a Keurig™ coffee machine and the variety of an iPod™.
OK, you’ve got my attention…But how does it work?
Sounds easy enough. Next, a bit of history about the SYNEK system:
In 2013, Steve Young (Founder of SYNEK™) started to take sharp notice of the craft beer industry as a stock market analyst. He wanted to know how the craft beer industry was making these great strides and what risk factors could cause it to become a ‘bubble’ like the industry saw in the 1990′s. Steve began to travel the U.S. to talk to the top craft breweries and home brewing associations to learn everything that was impacting the industry right from the source.
He knew the industry was rapidly growing with thousands of amazing brands created every week. However, to his surprise every brewer he spoke with complained about the exact same issue: “We make amazing beer, but we can’t get it into our customers’ homes and make money at the same time. If there was a way to create a growler that maintained our beer’s quality longer than two days, it would change everything.” It seemed there was a void in packaging between growlers and bottling.
SYNEK endeavored to design a new form of packaging that would allow brewers to provide good, fresh beer to thirsty beer drinkers in a manner that would keep the beer fresh for an extended amount of time. SYNEK’s patent pending cartridge system was born.
When used with SYNEK’s tap adapter, beer goes directly from the tap to the cartridge without ever being subjected to oxygen or the elements. This allows the beer to stay fresh longer. When inserted into the SYNEK system, the cartridge is cooled and pressurized in order to provide you with a fresh beer for up to 30 days. Try opening a can, bottle, growler, etc. of beer and see if it’s fresh even a few days later. I’d imagine you won’t be pleased with the results.
SYNEK is being marketed towards craft brewers, and craft beer fans, but you could obviously fill your cartridge with any beer you’d like – provided your local bar/brewery/etc. is willing to fill it. It seems that SYNEK has done their research too; of all the brewers they’ve spoken with, not a single one has turned them down. Brewers like this idea too.
There are a few legal hurdles for SYNEK, and several states won’t allow this sort of device in your home (Alabama, Mississippi, Nebraska, South Dakota, and Vermont according to the FAQ on Kickstarter). If you’re not in one of those states, and are interested in the SYNEK system, you can check out their Kickstarter campaign here. SYNEK is already well on their way to reaching their funding goal. They’re currently sitting at around $170k of their $250k goal with 21 days remaining. There are still a few of the early-bird systems left with an entry price of $299. Once those are gone, the retail price will be $349.
So, who wants to have a SYNEK on the counter for their 4th of July party next year? Let us know in the comments, or on your favorite social media site. Links to our socials can be found on the left side of your screen. Check out a video of the SYNEK system in action below.Source: SYNEK
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