Facebook users in the United States of America will now be able to set up custom campaigns to raise money for registered 501 (c)(3) non-profit organisations, allowing their friends to donate money for the cause without leaving Facebook.
Facebook started allowing non-profit organisations to raise money via the social network late last year. Now, users can set up a personal page, with a personal story, which Facebook believes will get more people in your circle to donate to the charity chosen by the user.
The “Social Good” team of Facebook came up with this after seeing what was already happening on the website. The team noticed people campaigning and raising money for causes they believed in. One notable example of personal campaigning is the ALS Ice Bucket Challenge that went viral in 2014. That campaign raised $115 million for ALS research.
This isn’t the first time something like this has been attempted. Back in 2007, Sean Parker teamed up with Joe Green to start Causes, a Facebook app which allowed people to raise money for a cause. Causes believed that people would donate money to something that is important to people close to them.
It didn’t work out so well though, as people were not too keen on leaving Facebook to donate money on a non-profit’s website. With this latest initiative though, Facebook is bringing the non-profit to the user, instead of expecting the user to go to the non-profit’s website.
The feature is now rolling out to 1% of Facebook’s US users, with the rest getting it in the coming weeks. While creating campaigns is limited to the US (for now), people from 39 countries can donate money.
Any non-profit organisation which has a 501 (c)(3) status and a verified Facebook Page can be a part of this initiative. The list of non-profits already registered includes Oxfam, Alzheimer’s Association, and The Nature Conservancy.
What is your take on this initiative? Will you be raising money for a cause you believe in using Facebook? Let us know!Source: USA Today