Amazon Prime members who pay their memberships on a monthly basis will soon see a $2USD increase in price. The company is raising the cost of monthly membership to $12.99USD where it was previously $10.99USD. This means, if you pay on a monthly basis and keep your membership for a year, you’ll be paying $155.88USD vs $131.88USD. While $155.88USD doesn’t seem like much, when compared to the yearly rate of $99USD it makes one think.
I’m speculating here but it’s likely Amazon is doing this to push those users who haven’t committed to a yearly subscription into the 12-month commitment. This is what Amazon had to say about the matter in their Help & Customer Service page on Amazon.com.
The monthly membership fees for Amazon Prime and Prime Student changed on January 19, 2018. Annual memberships remain at $99USD and $49USD. More information about this can be found at Amazon Prime Price Change.
If you choose to be charged on a monthly basis, your membership charge will be $12.99USD. If you choose to be charged on an annual basis, you will be charged $99USD. Prime Video membership is $8.99USD a month.
If you didn’t intend to continue your membership from a free trial to a paid membership, you can cancel your Amazon Prime membership on the Manage Prime Membership page. If you haven’t used your Prime benefits, you are eligible for a full refund.
Note: If your Prime membership is associated with a service you receive through another company (such as Sprint), please reach out to that company for details about your membership rate and to manage your membership.
While the $99USD yearly rate is certainly the better deal, some users can’t afford to pay out the full amount in a month, therefore, they opt for the monthly rate. It will be interesting to see how those users handle the new increase.Source: Amazon