It seems like just last week we reported about Google shuttering one of its other services to merge back into an older one but here we are again. Just over 3 years ago, Google launched YouTube Gaming, a separate YouTube space for gamers in response to Amazon’s purchase of Twitch. The company has announced that YouTube Gaming will be retired in March of 2019. However, that doesn’t mean that YouTube Gaming is dead as it is being merged back into YouTube and now resides at youtube.com/gaming.
The new page features personalized gaming content, top live games, latest game videos from your subscriptions, and even includes dedicated “shelves” for live streams and trending videos.
Part of the reasons cited for moving YouTube Gaming back under the main YouTube site is for more visibility for game streamers.
“We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube,” writes Christina Chen, Director of Product Management at YouTube. “After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone.”
In case you’re interested, YouTube has put together a graphic showcasing some of the stats YouTube Gaming accrued over the past few years.Source: YouTube