Spotify’s new terms of service allows them to terminate or suspend users with ad blockers

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Users who are using ad blockers in Spotify could be suspended from the platform or even have their account terminated.

Spotify users should check their emails for new terms of service agreement from Spotify. The company is taking action against the use of ad blockers and has updated its terms of service to reflect this. The new terms of service (TOS) are clear that all types of ad blockers, bots, and fraudulent streaming activities are not permitted.

Users who are using ad blockers in Spotify could be suspended from the platform or even have their account terminated. The new TOS goes into effect on March 1st.

The new guidelines specify that “circumventing or blocking advertisements in the Spotify Service, or creating and distributing tools designed to block advertisements in the Spotify Service” may now result in “immediate termination or suspension of your Spotify account.”

TechCrunch

The company has been battling ad blockers for awhile and in 2018 discovered that 1.3% of its users were using ad blockers on the free version of Spotify. The company has also started putting the squash on unauthorized Android apps that allow users access to Spotify without ads. The company’s investors are putting pressure on the company to deal with the ad block situation as it cuts into earnings and profit.

During its fourth-quarter earnings report yesterday, Spotify reported positive operating profit, net income and free cash flow for the first time since it was founded in 2006. The company, which went public in May 2018, fell below analysts’ expectations for revenue, but is continuing to grow quickly despite intense competition from other streaming services, with subscribers increasing 36 percent to 96 million.

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Source: TechCrunch

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