I love to grill, so I’m very grateful that summer is upon us because that’s when I tend to grill the most. But the folks at McCormick just didn’t think grilling was enough to throw a proper party. So that’s why they whipped up the SUMR HITS 5000. The SUMR HITS 5000 combines a grill with a DJ station which should make you double the life of the party.
McCormick has teamed up with the ultimate purveyors of food and music – award-winning Pitmaster Myron Mixon and chart-topping producer and notorious DJ Jazzy Jeff on this crazy contraption.
A true mashup, McCormick Grill Mates, French’s Classic Yellow Mustard, Stubb’s Bar-B-Q Sauce, Lawry’s Seasoned Salt, and Frank’s RedHot, collaborated to create the SUMR HITS 5000, which allows grillers to create original music tracks while preparing their favorite summer eats.
Utilizing technologies like custom hardware and software built with machine learning algorithms, McCormick continues to augment the experience of cooking while bringing the future of flavor to everyone’s table and taste buds.
This custom-made grill technology allows the griller to decide when and what sounds are added to their music track by where the food is placed on the grill and which spices and sauces are used.
“McCormick wanted to explore innovative ways our fans could spice up and enhance their summer grilling,” says Alia Kemet, Creative and Digital Marketing Director at McCormick. “Music plays an important role in enjoying food, flavor and the overall experience. The SUMR HITS 5000 creates the intersection of expressing one’s passion for flavor through original song, and we think it’s the perfect blend of mixing taste and art.”
Of course, McCormick is promoting their spices, rubs, and sauces through this crazy grill/DJ station and if you’re interested in their products and recipes you can check out Find Your Summer Hits on their website. In the meantime, I’ve reached out to the company to ask if the grill is an actual consumer product and if so, what the pricing and availability is. We’re leaning toward the idea that this is more of a promo than an actual product.
UPDATE June 20, 2019: McCormick did get back to us letting us know that this grill is a one-of-a-kind concept grill and will not be available for purchase.
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