The smartphone landscape has changed over the years, including the way we purchase them. While there are still a good number of people who have no interest in purchasing a new iPhone year-over-year, there’s a growing number of users who do. For those who do upgrade every year, Apple might create a subscription service just for you.
Currently, most users who upgrade year-over-year are basically in a subscription service with the carrier they’re leasing the iPhone from. If Apple creates this service, it will essentially be handling the sale of their phones to users instead of relying on carriers.
Apple already has the iPhone upgrade program, which gives users 2-years to pay for the phone and AppleCare insurance. If Apple did create this subscription service, it could potentially offer bundles that include Apple Music and Apple TV+. Users could be sold on these bundles that might give them free access to Apple’s streaming services for a limited time and then they would fall into the monthly fee for both the hardware and services.
While Cook did not specify what sort of bundles or subscriptions Apple might offer in the future, he did say that the company is working on an option that makes it easier for people to get on monthly payment plans for iPhones. “We are cognizant that there are lots of users out there that want sort of a recurring payment like that and the receipt of new products on some sort of standard kind of basis and we are committed to making that easier to do than perhaps it is today. My perspective is that we will grow in the future to larger numbers that will grow disproportionately,” he said.
Business Insider
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Last Updated on February 3, 2021.
