Redbox is bolstering its inventory to serve Netflix DVD customers


On the heels of Netflix’s announcement that it will be shutting down its DVD rental service, Redbox has announced it is bolstering its DVD inventory to help cover those users who will be displaced because of this move by Netflix. Oh, you had no idea that people still rented DVDs? Well, not a big deal, neither did I.

Estimated reading time: 3 minutes

But it’s true. Even though Netflix is shutting down, there is a base of customers that will feel the blow. So Redbox is acting fast to increase its inventory of movies and they are encouraging users to provide thoughts on future titles they want to see in its kiosks. Oh, you had no idea Redbox still had kiosks? Well, they do. This one I knew because the Walmart in Branson, MO has one of these kiosks.

Redbox will increase the number of catalog and niche titles in its kiosks to serve former Netflix DVD customers. As Netflix closes its DVD operations this week, Redbox has been working to provide content that the former audience will enjoy in its approximately 29,000 Redbox kiosks nationwide. The titles will include hard-to-find films such as Ugly Dolls, catalog titles including Jerry Maguire, and films from third parties that include Vertical and Decal. These titles are in addition to the latest films from major studios, which will soon include the massive hit films Oppenheimer and Barbie.

Starting Friday, September 29, and running through Sunday, October 1, Redbox will launch on X (formerly known as Twitter) the social media campaign “Show Us Your Red Envelope.” DVD fans who respond to Redbox’s tweet calling for customers to share photos of their Netflix Red Envelopes may receive a free movie night. Former customers can also submit suggestions on the titles they want to rent in kiosks.

Redbox launched over 20 years ago and has rented over two billion discs across thousands of titles. That equates to Redbox DVD cases wrapping around the earth – twice. This year, the most popular films at Redbox kiosks include The Super Mario Bros. Movie, Plane, and Cocaine Bear.

“Redbox continues to be a destination for millions of consumers, and we’re thrilled to expand our kiosk offerings to include hard-to-find titles and classic movies that everyone enjoys,” said William J. Rouhana, Jr., chief executive officer and chairman of Chicken Soup for the Soul Entertainment. “We are expanding our content offerings at approximately 29,000 kiosks to include third-party studio titles and new movies such as Barbie and Oppenheimer, which will be available in the coming months. I look forward to hearing from former customers on the titles they want to see at our kiosks.” 


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