Tidal cuts its subscription price to $11 and removes free tier

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Tidal used to be the place to be for Hi-Fi streaming. The platform offered lossless streaming among other audiophile features, while the competition lagged. So Tidal was able to charge a premium for the higher-quality streaming features.

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But it didn’t take long for other streaming services, like Apple Music, to start offering the same features but at a lower price. Tidal has remained the most expensive music streaming service, even with the competition offering the same features. But now, the company is reversing course so that they can better compete with the likes of Apple Music and Spotify.

Tidal is removing its HiFi Plus and HiFI tiers and is creating a one plan solution that will encapsulate everything it offered in its $20 tier and everything else. The free tier will be removed and the final price for the new one plan solution will be $11. That is the same price as some competition and should put the company in a better position.

Engadget says; The new solo tier will include Dolby Atmos, HiRes FLAC and lossless audio for over 100 million songs. Tidal’s DJ integration feature is becoming a DJ Extension — which will cost subscribers another $10.

If you have used DJ Integration in the last 90-days, the company will auto-add the extension to your new plan when the changes happen on the backend, so keep an eye out for that. The company is also changing the price of its family plan from $30 to $17.

Users of the company’s free tier will have to start paying by April 10th to keep the ability to stream anything, and students will continue to pay $5 a month for their sub.

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Last Updated on April 30, 2024.


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