When Lenovo purchased Motorola Mobility from Google they weren’t just purchasing a chest full of smartphone designs, patents and ideas they also purchased a name. Lenovo has been known for years as a strong performer in the PC market but not so much in the mobile market. On the other hand, Motorola has a strong brand presence in the mobile market so it makes sense that Lenovo Mobile would go away and be absorbed into Motorola Mobility.
On Wednesday morning, a news report credited Lenovo Mobile Group President Chen Xudong as saying that Lenovo Mobile will eventually be incorporated into Motorola. At that point, Lenovo Mobile will no longer exist as a separate company. “The new organizational structure will be immediately released,” said the Lenovo executive.
Lenovo Mobile was never present in the US market as they were planting their feet in China and India to start with. After the purchase of Motorola I asked some Lenovo representatives if Lenovo Mobile would eventually get assimilated into Motorola Mobility. The answer I got at the time was no, Lenovo would continue to be the brand name in Chinese, India and other markets while Motorola would cater to the US, EU and other markets they were already in. Of course that’s the answer corporate had to give, even if they didn’t know.
Overall this move should bode well for Motorola (the brand). It will now enter the Lenovo markets in China and India and gain some user base there. They’ve also launched the new ZUK line which also look promising. Lenovo phones are actually some of the best phones on the market, we had a chance to play with them at CES 2015 and felt they held up just as well as any other. Should be interesting to see if Motorola introduces new models to the US and world market soon.