Snapchat has almost taken over the teen photo app market. Installed on millions of phones and being able to turn down a billion dollar offer from Facebook the company has big dreams, though they have not managed to monetise their success. However reported plans will change this, in a huge way.
According to The Wall Street Journal, Snapchat will be launching ‘Snapchat Discovery’. From November the sexting app will expand its offerings, to news articles and TV clips, paid for of course. All with it signature disappearing act after the times up. This will be joined by adverts aplenty, from content supplied from magazines and TV.
It’s unclear if Snapchat will be building this feature into the app, or following Facebook in breaking up the app into multiple apps offering single services. Also unclear is how the content will be provided. As the WSJ reports “read daily editions of publications as well as watch video clips of TV shows or movies by holding down a finger on the screen”. Will this affect the content or the advert delivery?
However the content is delivered the 27million active users will be attractive to news and content producers. Snapchat has already managed to provoke interest from news providers such as MailOnline, who provide the online version of The Daily Mail, the most visited website in the world.
It’s a strange move that seems to go after the company that offered $3 billion only months ago. As rightly so comparisons can be drawn between Discovery and Facebook’s Paper app, both offering the same bite sized and summery news pieces. This is also a tried and tested route by such established brands as Yahoo News and new startups NowThisNews.
Do you use Snapchat and are likely to get your content from them? Let us know in the comments or on your Social media of choice. Your know where to find us![button link=”http://online.wsj.com/articles/snapchat-discussing-new-content-service-with-advertisers-and-media-firms-1408486739″ icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: The Wall Street Journal[/button]
Last Updated on November 27, 2018.