Ah the internet, the world wide web, the flashing box plugged into the phone that is an outlet to the world. Not only does it supply us with endless cat videos and Facebook stalkers, it provides a retail channel that has changed business for good. You can buy anything with a few clicks; less if you’re on Amazon. However, people are no longer clicking the mouse, they are tapping the screen.
The latest M-Commerce report from IMRG Capgemini Quarterly Benchmarking Report has shown a major shift in online retail. For the first time, more than half (52%) of UK retail site visits are now on a mobile device, as opposed to a traditional computer which had been the leader up until now. 36% of all transactions are also completed on a mobile device, spending £8.7bn online between May and July 2014.
Tablets And Phones
What’s more is the boom is not just about the smartphone, 82% of all the sales completed are from tablet devices. So the tablet market that Apple finally made work is leading the way into the mobile age.
“With over half of all e-retail traffic now coming via smartphones and tablet devices, the latest Quarterly Benchmarking results reveal a huge landmark in the growth of mobile commerce, Considering that as recently as 2010 mobile visits to e-retail sites accounted for less than 3% of traffic, this latest milestone represents staggering growth of 2,000% over the past four years,” – Tina Spooner, chief information officer at IMRG
More retailers are aiming development in mobile web with more reactive and adopting mobile marketing. It’s hard to say if the mobile market has led to such a transformation but IMRG is also reporting new levels of retail success. The scourge of e commerce the ‘Checkout abandonment’ has fallen to a new low of 27%, down from 36%.
As phones and tablets running your OS of choice continues to creep into every corner of our lives, where will it end? Do you think it’s just a one off or will the trend continue? Let us know your thoughts on your social network of choice.