Tim Cook believes augmented reality is where the future is


While companies like Oculus and HTC are poring their investments into virtual reality gear like the Rift and Vive, Apple has remained silent on the front. Tim Cook may have given the answer as to why Apple has yet to enter the virtual reality world. In a recent interview with Good Morning America Cook indicates he believes augmented reality is where people are going to eventually gravitate to. Right now both technologies and mediums are very immature and the broader consumer market has yet to show us where its heading. But if Tim Cook’s a betting man, he would bet on augmented reality.

“My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see,” Cook said. “Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

Of course this doesn’t mean Apple isn’t investing into virtual reality tech, very much the opposite. Any good company would pore investments into both augmented reality and virtual reality. What Cook is saying here is that his own personal belief is that when push comes to shove, augmented will win over virtual for the reasons he outlines in the interview.

His points are debatable and we’re certain many of our readers can counterpoint what he thinks to be truth. The jury is still out though and that jury is the larger consumer market that will ultimately decide what it is they want to purchase. It also hinges on who’s going to market their technology better. Can Oculus and HTC and other VR companies out market the companies making AR? A lot of variables to consider and both technologies have great attributes. Cook could also be off base completely and both VR and AR could do really well, right now we can just speculate.

What do you think of AR vs VR? Which is your preferred technology? Let us know in the comments below or on Twitter, Facebook and Google+.

[button link=”http://www.theverge.com/2016/9/14/12913770/tim-cook-augmented-virtual-reality-apple-comments” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: The Verge[/button]

Last Updated on January 23, 2017.

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