Augmented and virtual reality are two newer technologies that are gaining popularity. While there are similarities between the two technologies, there are also very distinct differences. Both augmented and virtual reality compete with one another on a certain level trying to gain the consumer pocketbook. Virtual reality has really gained the lion’s share of the media attention. With products like Facebook’s Oculus Rift and HTC’s Vive consumers are getting hands on VR time which helps it gain consumer traction.
Augmented reality, on the other hand, there is some media coverage of the technology but the consumer examples aren’t as flashy. Apple is one company who is betting on augmented reality and working on hardware and software to perhaps gain some consumer traction. While Apple is investing in AR, their recent announcement of their new Mac hardware shows they are not ignoring VR either. It’s probably a good move not to put all of your eggs in one basket.
While Apple is finally jumping into VR capable hardware and into the VR world, they are behind other companies in the space. Initially, they were focusing on AR technology, believing that VR wasn’t the path they needed to take. The success of Oculus Rift and Vive has likely changed their minds and now they have to play catch up. Of course, if you ask Apple, they aren’t behind at all and are exactly where they’ve intended to be.
So with all this talk of AR and VR you may be wondering just what the heck both of these technologies are? Well, the infographic below (put together by Lumus) gives a basic and easy to understand explanation of both technologies so you might better understand them.
Last Updated on