There’s no joy in admitting the company you’ve worked hard to build is just not working out. It’s probably even more depressing when your second generation product will never see the light of day. That’s exactly what’s happening with the Essential Phone 2.
The Essential Phone 2 was going to be Andy Rubin’s follow up to the Essential Phone. Rubin’s company, Essential, came screaming out of the gates with what seemed might be the answer to many Android purists dreams. The Essential Phone was not only beautifully made but it ran only the essential Android software.
The company still seems to be making Essential Home Products so perhaps Rubin is leaving some meat on the bones for a potential buyer. That’s right, Essential is up for sale which means we could potentially still see an Essential Phone 2, most likely in a different form.
We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.
— Andy Rubin (@Arubin) May 24, 2018
The company is focused on selling everything it has including its patent portfolio to the original Essential Phone and any future products, this according to people who are familiar with the matter. Essential would still like to stay in the phone business but have no plans on designing phones itself. Essential has gotten investments from Foxconn, its manufacturing partner, to handle most of the development of the phone.
A phone that seemed to have been a big hit on paper, unfortunately, failed in sales even after dropping the price by $200USD. The Essential Phone only sold about 150,000 units since its debut. It was also one of the first phones to have a notch and it wasn’t all that bad. For now, we’ll have to wait and see what Essential has in store for the future. If you’re interested in knowing what we thought of the Essential Phone, read our full review here.
What do you guys think about Essential shelving the Essential Phone 2? What do you think of a potential sale? Let us know by leaving your comments down below, or on Google+, Facebook, or Twitter.Source: The Next Web
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