It’s been great to see the ALS Ice Bucket Challenge taking over the Internet and that actual companies and CEOs are getting involved and donating. We’ve seen Tim Cook, Bill Gates and other prominent figures taking this challenge and it’s been a fun ride. Now CEO of EA Games Andrew Wilson has his own variation on the challenge.
Wilson has not only doused himself in ice water but he has donated $1000 and promised to match dollar for dollar any donations given to ALS by EA employees. He’s also challenged other companies in the gaming industry to do the same. Check out his video below and then check out the rules of the ice bucket challenge after the break.
Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant’s head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not. In another version, dumping the ice water over the participant’s head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism. Many individual videos include the participant saying that they will be making a donation as well as performing the challenge.
Photo Credit: Jarle Hrafn Grindhaug/PressFire.no